[Interview] DeJ Loaf shares what she learned from the success of “Try Me” and why you should quit your day job

DeJ Loaf

Hailing out of Detroit, Michigan, DeJ Loaf released a mixtape titled Just do It in 2012 that encompasses the struggles she went through in college. Balancing school and music she dropped out of school to pursue the latter while working as a custodian at the Chrysler Factory. In a funk she quit her job and she was seriously contemplating if music was her calling, then one day while shopping in a mall these girls were giving her a dirty look and that’s when she decided to go home and record the song “Try Me”. Her only goal was to hit 5000 listens, if the song didn’t she was going to upload another song until something caught on. After a few youtube and Instagram posts “Try Me” went viral. Artists like Wiz Khalifa wanted to do a remix, “6” God Drake posted a lyric from the song on Instagram and the rest as they say is history.

I caught up with DeJ Loaf to talk about what kept her going when she was struggling, what she learned from her hit single “Try Me”, what she would have done if it didn’t succeed, why you should quit your day job, and so much more. Comment below on your favourite part of our interview with DeJ Loaf.

Peep the photography of the event after the jump.

[Audio] JD Era- “F**K ‘Em (Prod.OSRS)

JD

JD cuts right to the chase on this record…”F**K ‘EM” is the platform for the T-Dot rep to vent out his contempt for fakes, haters and everything in between. Flowing over a pensive, cinematic beat produced by OSRS, JD lets off some serious warning shots. JD’s first 2015 single is a free-bee for the fans, and has no home to a larger project. While we wait for a full project to drop, fans can keep “F*** ‘Em” on repeat until further details on the artist’s 2015 plans come to surface.

[Video] Kanye West- “Only One” (Dir. Spike Jonze)

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Mr. West drops the visuals for his Paul McCartney-assisted single, “Only One.” The video for “Only One” is basically just a home video of Kanye kicking it with baby North; pretty simple but still dope none the less. Yeezie premiered the Spike Jonze directed video earlier today on the Ellen show, where he discussed life since marriage, his adidas venture and the possibility of having more children with his wifey Kim K. I know there are some mixed feelings floating around in regards to the new McCartney/Yeezie tunes; I have a bias because I dig everything Ye releases…but let us know what your thoughts are below.

[Audio] Jukebox Verbal- “Dreams” (Prod. Madhattr)

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Our brother Jukebox Verbal is back with his latest single, “Dreams,” produced by the homie Madhattr. Jukebox takes us back in time on this latest record; back to the days when he was just coming up. Before there was a Freeway Show, before singles were dropping everywhere, before Black Room Entertainment even existed…Juke was hustling to turn his dreams into a reality. Our boy is doing it big right now! The story behind “Dreams” is essentially all about the grind; which is a narrative that all aspiring emcees can relate to. Be sure to check out Jukes latest single, and share your thoughts below.

[Video] John River – “Hope City II” (Dir: Trayne Adjei)

John River Interview on The Come Up Show

I’ve been waiting a long time for this one to come out. John River just dropped the visuals to “Hope City II,” the first music we’ve heard from Mississauga’s young frontrunner in quite awhile. River comes out full throttle in what has to be the best revisiting of a song since J. Cole took a second stab at “Dead Presidents” — relentless flow, impassioned delivery, and impeccable breath control. It’s fitting, then, that River touches on his admiration and interaction with the Dreamville emcee in his nonstop verse.

Did I mention the whole five-minute song is one verse? Let that sink in while you’re listening. After you’re done pressing replay an appropriate number of times, check out our podcast with him from the end of 2014. For what it’s worth, it was my favourite interview of the year.

[Review] BestCoast Connection Tour ft. ASAP Ferg & YG January 14th @ Sound Academy (Toronto)

Wednesday or Trap Lord Wednesday, as some fans dubbed it, approached rather quickly from its reschedule date of November 19 to this past January 14th inside the Sound Academy. From the East Coast, Brooklyn’s own self proclaimed Trap Lord ASAP Ferg and from the West Coast, Compton’s YG finally brought their BestCoast Connection Tour to Toronto. If this was going to be anything to the caliber of any of Ferg’s prior shows fans were definitely in for a treat.

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To read the full review and to see some photos from the show take a look after the jump.

[Audio] DillanPonders – “Used To” (Prod. Wondagurl)

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6 god in the building- DillanPonders hops on a remix to Wayne’s latest Drake assisted single, “Used To.” DP is dropping singles like it’s nobodies business as of late.Sorry For The Wait 2 has barely been out for a week and yet our boy blesses us with his own flip of the Wondagurl produced banger. DillanPonders airs out all of the opportunist groupies out there on “Used To;” when you’re at the top of the game you gotta watch out for the snakes. Be sure to check out Dillan’s latest, and be on the lookout for Retox dropping soon.

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