Dropcards
I have had a few of these drop cards sent to me from record labels and I thought it was pretty cool. I didn’t really think it was necessary for major artists, I don’t see a point universal sending me a 50 cent drop card because I’m going to know about the single anyways.
Essentially how a drop card works is that you get a small plastic card, like a credit card which directs you to a site. You enter the passcode that is on the card and you can download the single, promo pack, etc..
Like I said, I seen a few of these cards but I didn’t think it’s necessary for ultra successful artists.
UNTIL, I got a drop card from an independent artist.
We all know the internet is one of the best ways to promote your music but it’s oversatured, even I’m careful of what to download because I can’t handle all the music.
That is why I am strongly reccommending this to artists that are doing it on their own, imagine you get a few hundred of these drop cards.
You presentation is really professional, no matter who you are giving it to.
It is something you can HOLD, everything is electronic now, which means you can forget about it very easily. Give one of these drop cards and it’s in their hands, pocket, wallet, drawer, IT’S THERE. You won’t forget about it.
Don’t waste your money on pressing mixtapes, printing flyers and posters because we block it out. A drop card is something that is very small, convenient and DIFFERENT. I guarantee you, if you correctly target who you hand these out too, they will check you out online.
Here are a few things that are included with Dropcards.
- Include up to 500mb of media hosting.
- A private control panel on Dropcards.com to create and maintain your project.
- A customizable profile at Dropcards.com, where users will redeem their card, or an embeddable download manager to drive traffic to your own personal website.
Droptags are the same just something you hold on too. I would probably go for this.
You can attach them to a lanyard and wear them around your neck.
Most popular are fastening them to band t-shirts or to have them double as an event pass.
Check out the website
2 Responses
Dude, you’ve got it right on! Thanks for this post.
We work w/ tons of independent artists on download card campaigns and the general public is starting to catch on. Fans are becoming very receptive to new and different technologies and things that make their favorite artist stand out a bit more from the crowd.
We create download card campaigns for everything from:
- give away a single as a promo at the door
- sell your full album, EP or discography
- sell a music video
- send out an EPK to press, radio stations, industry folks, etc.
- include a download card in your vinyl release so your fans can have the digital copies of your songs
- give a download card to everyone who buys a CD so they can pass your music onto a friend
- everyone that buys a t-shirt leaves with a download card redeemable for 3 live tracks you have exclusively via download card
Download cards are not just substitutes for CDs (although more and more artists are using them that way)…they are complimentary to CDs and all your other merch.
The best part is you’re able to drive traffic to your website where fans redeem their cards and then they can connect with you on a more intimate level.
We also offer a full e-commerce platform so fans can purchase music directly from the artist and the artist can keep 90% of that revenue. It’s a way to cut out the middle man and allow the direct connection between artist and fan.
Check us out man, let me know what you think…
http://discrevolt.com/
-Matt
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