Category: Videos

[Video] G0lden G- “100 at Western”


The homie G0lden G had UWO’s Home Coming on a wave last week as he and his crew took over the celebrations with the filming of his latest release “100 At Western.” Keeping up with his reoccurring theme of student life, the big man on campus flips the Game & Drake hit,”100,” and gives us his own interpretation of what it means to keep everything 100. What I dig most about G0lden G’s movement is that it’s one hundred percent authentic. G0lden G is able to paint vivid pictures of real life experiences that everyone can relate to on one level or another, and then brakes these complex emotions into quick hitting rhymes that leave hip hop heads geeked. Gerome Nash has been putting on for his school for a minute now, and it’s clear to see the that love is mutual. When watching this latest video, there’s no question that G0lden G has made a huge impact on the UWO community, which has come to embrace the G child as their underground spokes man. This latest joint ozzes school pride, and makes me proud to be a UWO grad. Western Stand up, and show some love to a young gunner on the come up.

[Video] C Dot Castro- “F*ck About You” (Dir. Adam McArthur)

The Gaithersburg, Maryland emcee known as C Dot Castro is back with the visual for “F*ck About You“, from his positively received mixtape “DOT” (Don’t Over Think). With production from longtime collaborator Jae Faive, and visual direction from Adam McArthur, Castro has surely brought out all the stops for this mellow track that can’t be ignored.

Castro, one of the founding members of The RattPack, featuring fellow emcee Logic, and longtime friend Big Lenbo has been releasing solo cuts for years before dropping his debut mixtape “DOT”. C Dot Castro had an impressively loyal following before dropping his debut, and his fanbase has only grown stronger since.

“F*ck About You” starts off with a focus on the head bopping production courtesy of Jae Faive, before Castro’s smooth hook takes center stage. The chorus, which states “I care way too much about me to give a f*ck about you” screams independence. Castro is learning that he doesn’t have to worry about other people, he can live life the way he wishes, and he’s more than okay with that. The mellow vibes associated with the track are refreshing, with Castro taking the road seldom taken. Castro also rips up the production when his verses come into play, surprising any listener expecting soft lyrics after the mellow chorus. Castro brings the heat. The visuals directed by Adam McArthur show Castro chilling on some mountains by the water, all in all having a good time, this relates to the subject matter quite well, as Castro’s not worrying about anyone else, just himself.

If you’re feeling what C Dot Castro is laying down, check out his latest track “One Too” featuring Earlly Mac, with production from Jae Faive. Castro is gearing up to be raps next big thing, so I wouldn’t sleep on him. Castro is making moves and the worlds starting to notice.

[Video] K Jotham feat. Daimon Miles – “Mirrors” (Prod. Kooleidoscope)


The HMC crew is back at it with the K Jotham and Daimon Miles assisted single, “Mirrors.” Coming off the success of, “Make It Home,” this latest release proves to be just as dope. The “Mirrors” short finds K Jotham and Daimon Miles making their way through a run down dilapidated house; seemingly symbolic to the tracks content. Pulling from past experiences of despair and struggle, Jotham and Miles shed light to their grind over the eerie Kooleidoscope produced instrumental, bringing us a track that everyone can relate to on one level or another. What I dig most about The HMC is the fact that they are always coming with that real life mood music. Jotham and Miles are brutally honest and unapologetic on this joint right here; nothing is sugar coated.

I’m sure there are a million emcees out there who wish they could have snagged this location for their video shoot. The “Mirrors” video looks like its been pulled right out of a Wes Craven flick. I’m always stoked when the HMC releases new content. This crew always ups the ante with their songs and visuals making them one of the most exciting rosters in the game. “Mirrors” is haunting, captivating and above all else dope. Be sure to check out the HMC’s latest, and as always, show some love in the comment section below.

[Video] SESE- “Vegeta” (Dir. Frank Douglasss)

is back. The St. Catharines emcee coming fresh off of his “The Frieza Saga” EP drops the visual for his track “Vegeta“, produced by Ceaza Leon. SESE brings the bars on this one, with his super saiyan flow, and Z-fighter mentality. For those that aren’t familiar, Vegeta and Frieza are characters from the well-known anime “Dragon Ball Z” that any 90’s baby should find familiar.

SESE (pronounced Say-Zee) has been around for quite some time and has certainly left his mark. Boasting over 50 videos, and 1.5 million views on Youtube, his sound and visual campaign has captivated fans worldwide. Your Rappers Favorite Nightmare holds over 10 mixtapes, and 100k downloads under his belt, proving his tireless work ethic. SESE has worked with King of the Dot, and has performed alongside the likes of Nas, Snoop DoggThe Game, Mobb Deep, and Jadakiss, among others.

“Vegeta” starts off with with SESE laying his bars down while the production by Ceaza Leon gets the listeners head bopping. Right off the bat you can feel SESE’s confidence in his own skills as an emcee. The rhymes seem to come too easy to him, especially considering he never fails to relate his lyrics to the subject manner at hand. The visuals, directed by Frank Douglasss (0therword Films/Nightmare Klub) effectively bridges the gap between SESE and Dragon Ball Z, by making seamless transitions from the artist to the subject manner.

Lord Frieza is not playing around with this track and EP. It’s quite refreshing to see an artist relate to the world of anime without it feeling like a gimmick for even one second. If you’re feeling Vegeta, make sure to check out SESE’s new EP “The Frieza Saga“. Keep your eyes on SESE, after all, word on the street Drake is. (Drake just followed him on Instagram).

[Video] Riyality ft. Glenn Travis- “That Way” (Dir. The Trenches Media Inc.)

Snap back to Riyality. Pickering, Ontario hip-hop crew Sentral Soldiers member Riyality just dropped a new visual entitled “That Way” featuring Glenn Travis, and it’s dripping with good vibes. With visual direction from “The Trenches Media Inc.”, Riyality is working to boost his online presence as a solo artist, one separate from Sentral Soldiers.

Along with the Soldiers, Riyality has had the pleasure of playing hundreds of shows, and has even opened for the likes of: Classified, Machine Gun Kelly, Xzibit, Swollen Members, R.A. The Rugged Man, and many others. Along with the recording of his own music, Riyality has also opened a music studio in Ajax, Ontario with the Sentral Soldiers entitled “The Palace”, it is here where they are learning how to work behind the boards with numerous other recording artists.

“That Way” starts off with an acoustic inspired beat that transforms as Riyality jumps in with his catchy flow. Riyality sounds so comfortable on the beat, which flows right into the impressive hook and perfectly matched production. The three aspects of the track work together to to really exemplify the already stellar vibes that are associated with the track.

Keep doing exactly what you’re doing Riyality, because we “like it that way”. I would also like to mention that I’ve been singing the hook in my head ever since I first heard this track. Well done.

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