SESE is back. The St. Catharines emcee coming fresh off of his “The Frieza Saga” EP drops the visual for his track “Vegeta“, produced by Ceaza Leon. SESE brings the bars on this one, with his super saiyan flow, and Z-fighter mentality. For those that aren’t familiar, Vegeta and Frieza are characters from the well-known anime “Dragon Ball Z” that any 90’s baby should find familiar.
SESE (pronounced Say-Zee) has been around for quite some time and has certainly left his mark. Boasting over 50 videos, and 1.5 million views on Youtube, his sound and visual campaign has captivated fans worldwide. Your Rappers Favorite Nightmare holds over 10 mixtapes, and 100k downloads under his belt, proving his tireless work ethic. SESE has worked with King of the Dot, and has performed alongside the likes of Nas, Snoop Dogg, The Game, Mobb Deep, and Jadakiss, among others.
“Vegeta” starts off with with SESE laying his bars down while the production by Ceaza Leon gets the listeners head bopping. Right off the bat you can feel SESE’s confidence in his own skills as an emcee. The rhymes seem to come too easy to him, especially considering he never fails to relate his lyrics to the subject manner at hand. The visuals, directed by Frank Douglasss (0therword Films/Nightmare Klub) effectively bridges the gap between SESE and Dragon Ball Z, by making seamless transitions from the artist to the subject manner.
Lord Frieza is not playing around with this track and EP. It’s quite refreshing to see an artist relate to the world of anime without it feeling like a gimmick for even one second. If you’re feeling Vegeta, make sure to check out SESE’s new EP “The Frieza Saga“. Keep your eyes on SESE, after all, word on the street Drake is. (Drake just followed him on Instagram).
Snap back to Riyality. Pickering, Ontario hip-hop crew Sentral Soldiers member Riyality just dropped a new visual entitled “That Way” featuring Glenn Travis, and it’s dripping with good vibes. With visual direction from “The Trenches Media Inc.”, Riyality is working to boost his online presence as a solo artist, one separate from Sentral Soldiers.
Along with the Soldiers, Riyality has had the pleasure of playing hundreds of shows, and has even opened for the likes of: Classified, Machine Gun Kelly, Xzibit, Swollen Members, R.A. The Rugged Man, and many others. Along with the recording of his own music, Riyality has also opened a music studio in Ajax, Ontario with the Sentral Soldiers entitled “The Palace”, it is here where they are learning how to work behind the boards with numerous other recording artists.
“That Way” starts off with an acoustic inspired beat that transforms as Riyality jumps in with his catchy flow. Riyality sounds so comfortable on the beat, which flows right into the impressive hook and perfectly matched production. The three aspects of the track work together to to really exemplify the already stellar vibes that are associated with the track.
Keep doing exactly what you’re doing Riyality, because we “like it that way”. I would also like to mention that I’ve been singing the hook in my head ever since I first heard this track. Well done.
Mac is back. After the release of his positively received “Faces” EP in 2014, Mac graces us with the first drop from his newly announced “GO:OD AM” album, that is slated for a September 18th release. Under the name of “100 Grandkids” Mac incorporates some jazz elements with some funky additions in classic Mac Miller fashion.
“I put the hero in heroin”
- Mac Miller – 100 Grandkids
The track itself is a welcomed addition to Mac’s ever expansive library, and starts off with some vintage sounds, something reminiscent of an old-school game show. Before long the beat jumps right in allowing Mac’s lyrical prowess to trample all over the beat, produced by the legendary Sha Money XL. With some hints of Bad Boy in the hook, Mac is at the top of his game for the lead single from his long awaited third album. As far as the visuals go, immediately you’ll notice the viewer is a part of the crowd, watching an odd live performance by Mac himself and a crowd of live performers. Mac’s creativity and imagination has never been lacking, creating an entertaining viewing experience for anyone who has the pleasure of watching this visual. Classic Mac.
Mac’s third album “GO:OD AM.” is slated for a September 18th release, and the world is sitting eagerly for the follow up to the impressive “Watching Movies With The Sound Off“. If you’re up to pre-order this album, head over to HaveAGoodAM, and if you’re really feeling it, you can pre-order his breakfast special, which includes: a breakfast special edition CD, the “GO:OD” AM digital album, “100 Grandkids” digital single, one serving of “GO:OD AM” cereal, a plastic cereal bowl, and a surprise item. I know what I’m ordering.
Earlier this week, the homie Casper dropped one of his biggest videos to date. “Medicine,” the Mat Blain directed short, centers around drug abuse, a serious problem through out all communities and is especially prominent in Casper’s city. Casper shows us some vulnerability on this track, revealing how this epidemic has affected him and the ones he cares for most. The “Medicine”video finds Casper in a series of tough situations, where he chooses to take the higher ground in hopes that those who are struggling with addiction can look to him and his movement for inspiration. It is a personal song to Cas, but there are many people out there who can relate.
Casper and Director Matt Blain met up several weeks ago to discuss working on a music video and there were several songs that Casper was initially going to show. The first song Casper played Mat was Medicine and immediately Matt felt a surge of inspiration. Without even hearing the other songs, they decided that “Medicine” was the song that they would shoot the music video for.The two collaborators agreed that at the end of the video, they wanted to provide people that are suffering from drug abuse with a message that would hopefully direct them towards help. You have to give it up for the emcees out there who spread positive vibes through their music- Good looking out Casper. Be sure to check this latest video out, and show some love in the comment section below.
Locksmith is back with a new video from his “Lofty Goals” album, this time he visualizes his track “Lessons” featuring Braden Blair. Lock is quite reflective on this track, treating his past as lessons for the future, an inspiring way for anyone to live.
The visual starts off with Lock on his own in some scenic situations, allowing him to reflect on life, in every way imaginable. I personally am a big fan of the imagery used in the visual directed by Jesse Ray Diamond, not only does the scenic background showcase Lock’s outlook on his life and current career, but the long roads that can be seen in the background represent the seemingly endless path that Lock has had to take to get to where he is (and where he’s headed). The visuals also directly relate to the lyrics, with Braden Blair singing: “So long, so long, how do I stay so long? No matter what it takes hold on, no matter what it takes go on”, some truly inspiring words.
Lock is truly at the top of his game with “Lofty Goals”, and the visuals are no different. It is quite apparent that Lock is the type of artist that can really go far in Hip-Hop, and the world. It’s more than just being able to spit a dope bar (which he surely can), its more than just lyrical content (which Lock is not lacking), its the mindset, the focus, the consistency, a positive outlook, the ability to learn, the passion, and the work ethic. Lock’s going to be huge one day, and we’ll be by his side every step of the way.